Foundation & Early Development
(2010 - 2013)
2010
- Perfect Data Solutions incorporated on 14 October 2010, trading under the name LendingMetrics.
- Began offering a cost-effective solution for processing and managing loan books, providing an inclusive end-to-end service before evolving into our current product suite (LAPS-IT & DAS)
2011
- Obtained Credit Reference Agency (CRA) licence.
2012
- LendingMetrics Exchange (LMX) launched, deal signed with Equifax only.
- Early development of an alternative to hard-coded decision engines, paving the way for future automation (precursor to ADP).
2013
- FCA established (01 April 2013), introducing a new regulatory framework for financial services.
- BankVision was born, laying the foundation for what would later become OpenBankVision (OBV).

Expansion & Regulatory Milestones
(2014 - 2017)

2014
- Internal development of automated decisioning technology continued, refining a more flexible alternative to traditional hard-coded engines. (DEF became live as a module)
2015
- Became FCA-regulated, strengthening compliance and governance in financial decisioning.
- Expansion into Australia: David Wylie moved to Perth, leading to the establishment of LendingMetrics in AUS.
2016
- ADP launched as a standalone platform, setting new standards in automated credit decisioning.
Scaling & Evolution
(2018 - 2020)
2018
- BankVision evolved into OpenBankVision (OBV), enabling deeper Open Banking insights.
2020
- LMX 2 launched, incorporating both Experian and Equifax data.
- Relocated to our current UK office to accommodate continued business growth.

Innovation & Growth
(2023 - 2025)

2023
- DeeJoop & ARC launched, expanding our software and service offerings.
2024
- Major investment from Lloyds Development Capital (LDC), accelerating growth and innovation.
2025
- Reached 50 employees in our UK office, marking a key milestone in company expansion.