Our story

Based in Hampshire, operating in both the UK and Australia, we are one of the UK’s leading Fintech companies, concentrating on decisioning software and data.

  • CRA and AISP Open Banking provider
  • Authorised and regulated by the FCA
  • Positively disruptive in both innovation and price
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Our Mission

“To be a trusted partner that collaborates with our customers to bring innovative, secure and disruptively priced technology to market.”

Our Mission

“To be a trusted partner that collaborates with our customers to bring innovative, secure and disruptively priced technology to market.”

Foundation & Early Development

(2010 - 2013)

2010

  • Perfect Data Solutions incorporated on 14 October 2010, trading under the name LendingMetrics.
  • Began offering a cost-effective solution for processing and managing loan books, providing an inclusive end-to-end service before evolving into our current product suite (LAPS-IT & DAS)

2011

  • Obtained Credit Reference Agency (CRA) licence.

2012

  • LendingMetrics Exchange (LMX) launched, deal signed with Equifax only.
  • Early development of an alternative to hard-coded decision engines, paving the way for future automation (precursor to ADP).

2013

  • FCA established (01 April 2013), introducing a new regulatory framework for financial services.
  • BankVision was born, laying the foundation for what would later become OpenBankVision (OBV).

Expansion & Regulatory Milestones

(2014 - 2017)

2014

  • Internal development of automated decisioning technology continued, refining a more flexible alternative to traditional hard-coded engines. (DEF became live as a module)

2015

  • Became FCA-regulated, strengthening compliance and governance in financial decisioning.
  • Expansion into Australia: David Wylie moved to Perth, leading to the establishment of LendingMetrics in AUS.

2016

  • ADP launched as a standalone platform, setting new standards in automated credit decisioning.

Scaling & Evolution

(2018 - 2020)

2018

  • BankVision evolved into OpenBankVision (OBV), enabling deeper Open Banking insights.

2020

  • LMX 2 launched, incorporating both Experian and Equifax data.
  • Relocated to our current UK office to accommodate continued business growth.

Innovation & Growth

(2023 - 2025)

2023

  • DeeJoop & ARC launched, expanding our software and service offerings.

2024

  • Major investment from Lloyds Development Capital (LDC), accelerating growth and innovation.

2025

  • Reached 50 employees in our UK office, marking a key milestone in company expansion.