Online Gambling

Our team comprises experts in the online gaming sector, some with over 30 years' experience. Our detailed understanding of the regulatory requirements currently impacting the industry have enabled us to produce a suite of cost-effective and frictionless solutions to meet those current and future regulatory challenges with confidence.


We have a range of highly scalable products that can connect with multiple data feeds to meet any one of your requirements, including affordability profiling, proof of funds, KYC, AML, onboarding and responsible gambling triggers.  This enables us to deliver a comprehensive all-in-one solution.

Book a free demonstration

Let us show you how easy our products are to acquire, integrate and use.

Book a Demo

Our products

LendingMetrics provides multiple solutions to support the online gambling industry.

Decisioning | Affordability profiling | 3rd parties

Auto Decision Platform

As changes accelerate in the regulatory landscape, gaming organisations will need to be ready to adapt quickly to new and ongoing rules and requirements as they emerge. It is crucial therefore to select a solution that will allow for autonomous modifications to decisioning, at speed, by your organisation.

Our Auto Decision Platform (ADP) allows our clients to build, edit and deploy simple or highly complex affordability profiles and verify customer onboarding in real time, whilst remaining truly agnostic and openly connected to all current and future 3rd party data providers.

  • Affordability
  • Suitability
  • AML
  • KYC

What’s more, the automated process can work alongside manual reviews where required. Linked customer betting data can be integrated with AML/KYC/affordability decisioning, along with responsible gambling related triggers such as bet frequency and unusual betting spend or volumes.

Open Banking | Affordability profiling | KYC


To compliment the power of ADP, OpenBankVision data allows you to build an incredibly clear picture of a customer’s affordability in real-time. We provide fully categorised bank statement data, so you can make more informed decisions by seeing first-hand what the customer earns and spends. No company is too big or too small as OBV is available to be integrated with any platform with a secure saleable API. Utilise the unlimited free version at the start of your decision waterfall for standard 90 day categorised data, or opt for the extended and “white-labelled” versions for greater customer engagement.

CRA data | Onboarding | Affordability profiling


As an FCA regulated and ISO certified strategic partner of Equifax, we supply Credit Reference Agency (CRA) data to provide customer verification KYC, AML and affordability profiling. We aggregate our search volume across scores of lender clients to negotiate preferential rates with CRAs, which are not offered to anyone other than the very largest volume users. Our scale means that we bring those price savings to you. Combine the power of cost effective credit data with Open Banking and you have a formidable set of metrics to hand.

Consultancy | Onboarding checks | KYC

Professional Services

With over 10 years’ experience of operating in the consumer and commercial credit lending industry and a team of dedicated and highly experienced gaming experts, we understand what is required to build affordability profiles and be fully compliant. Our consultancy services include assisting with your automated decisioning implementation at no extra cost and helping you interpret Open Banking data in order to make more informed lending and affordability decisions. Utilise our knowledge to fast-track the build of your decisioning criteria in order to deliver compliant and frictionless digital onboarding.

Gambling Insights

We like to say on top of the latest developments in online gambling with regular news and thinkpieces about any recent or upcoming changes in the industry. Read each insight by clicking on it below.